When CERN commissioned Tim Berners-Lee to solve the problem of institutional memory in 1989, the problem was precise: experts left, and their knowledge went with them. The system he proposed — documents that could link to other documents, without a central authority, without permission — created something that has outlasted every organisation that contributed to it. The web is still here. Most of the companies that built on it are not.
Digital experience has not inherited this property. A game world requires a game server. An NFT requires a marketplace. An AR experience requires a platform. When the platform goes, the experience goes. When the company fails, the assets go with it. The user never really owned anything — they held a licence, contingent on continued service, revocable at any time.
This is not a new observation. But it has not yet produced a solution at the infrastructure level. Every attempt to build a persistent digital layer over reality has reproduced the same failure mode: a central runtime someone has to install, a central world state someone has to maintain, a central authority someone has to trust. The capture happens not because the builders are malicious, but because the architecture requires it.